Whilst a key objective in our current strategic plan is to maintain the relevance, quality and value of our print publication, we continue to invest significantly in digital publication and information delivery resources consistent with the need to guarantee information currency and global reach for our advertisers in a cost effective and seamless service environment. We trust that you see evidence of this fundamental commitment when you begin to explore and use this website.
At Aviation Trader we also strongly believe in the concept of integrated marketing that is, using multiple channels to drive product sales. Consistent with this belief we have, since 1997, uploaded all ads appearing in our print edition to the internet without additional charge thus providing print advertisers with an opportunity to participate in the global aviation marketplace.
We also continue to invest in web technology in an effort to provide new ways for you to connect and manage your relationship with us. You can you now lodge your print ad on-line, self manage your ad or ads and communicate directly with our production team. Registering as an advertiser opens access to a dedicated ad management space that will allow you to store and recall your ads, view a proof of your current ad, re run a previous ad and request changes to an ad.
As we know, developments in technology generally lead to new opportunities – new and faster ways of doing business, new value propositions, better experiences. Maintaining an awareness of emerging technologies particularly as they relate to the web and investing in technologies that provide us with better ways to connect and interact with our clients will always remain a high agenda item for us. You can be assured that we will pursue any advance that represents value or worth without compromising security or integrity and ensure that it is embedded in our value proposition.
You are viewing a fifth generation website and the final release in a three stage implementation program. This latest release brings additional enhancements and functionality and embraces cutting edge connectivity. We have chosen to focus on the concept of interactivity which we hope will bring a new meaning to the word ‘client’.
As with all client focused teams we welcome your feedback. Open communication lines are generally the most effective and maintaining effective communication for us is an absolute priority. Please feel free to offer any information, advice, recommendation, acknowledgement or criticism at any time. We will willingly accept it and do our best to use it to improve the way we conduct our business.